In a groundbreaking move, Twitter CEO Jack Dorsey has announced the upcoming launch of a pilot program that will pay creators for ads served in their replies. This initiative aims to provide support to content creators on the platform and enable them to monetize their content effectively. With an initial block payment set at an impressive $5 million, creators will be rewarded based on engagement metrics.
The program is expected to roll out in the coming months, and Twitter plans to unveil further details regarding its implementation and payment structure soon. This strategic move is part of Twitter’s broader strategy to attract more content creators, allowing the platform to compete with social media giants like TikTok and YouTube, which already offer monetization options for creators.